We crafted a bold, city-wide branding campaign that made Sukhwani unmissable. The signature Teal Blue became the brand's identity, painting Pune with over 100+ hoardings. This distinct visual presence, combined with strategic OOH, site branding, and a compelling brand film, established Sukhwani Associates as a name synonymous with trust and excellence.
Brand Campaign
100+ Hoardings. And we painted the Pune city with Teal Blue!
01 Challenge
Post-COVID, Sukhwani Associates faced brand confusion due to similarly named developers with credibility issues. The challenge was to differentiate the brand from other developers in the market and reinforce its reputation for quality.
