To ensure strong brand recall, we crafted a unique name—Westmark, symbolizing its location in the West and its ambition to be a landmark. The bold, red location-inspired logo reinforced its identity, facing westward for instant recognition. We executed a strategic launch campaign, followed by sustained brand-building efforts across OOH, social media, website, and on-site branding to cement Westmark's presence in the market.
Social Media Strategy
A co-working space in the heart of Bangalore.
01 Challenge
To establish Focus Factory not only as a co-working space but also as a start-up incubator.
02 The Mamba Approach
We derived a funnel-based approach for creating social media content. At the same time, the imagery evolved from vectors-first to real imagery later on. Thus came the positioning: Fuel Your Dreams
