The idea came after a lot of brainstorming and insight that people who drive these cars are beyond the comprehension of a common man. They aren't reachable. Hence the campaign #StayUnreachable
Ferrari Mumbai showroom wanted to be positioned as the only place in India to get the most coveted drive.
The idea came after a lot of brainstorming and insight that people who drive these cars are beyond the comprehension of a common man. They aren't reachable. Hence the campaign #StayUnreachable